Blue Ribbon Flies

Blue Ribbon Flies is a legendary West Yellowstone fly shop founded by Craig Mathews and John Juracek in 1982. Located on Canyon Street just blocks from the west entrance to Yellowstone National Park, the shop has earned an international reputation for Yellowstone-area expertise, innovative fly patterns, and a deep commitment to conservation. Craig Mathews, a former police officer turned fly fishing icon, co-authored several influential books including "Fishing Yellowstone Hatches" and developed many iconic fly patterns still in wide use today. The shop carries a carefully curated selection of flies, rods, reels, waders, and accessories, with a particular emphasis on patterns designed specifically for Greater Yellowstone waters. Blue Ribbon Flies is known for its detailed knowledge of the Madison, Gallatin, Yellowstone, Firehole, and Gibbon rivers, as well as numerous spring creeks and lakes in the region. Their staff provides expert, personalized advice to help anglers of all skill levels find success on local waters. Beyond retail, Blue Ribbon Flies has been a driving force in conservation, co-founding 1% for the Planet with Yvon Chouinard of Patagonia. The shop has donated over a million dollars to grassroots environmental organizations. Their guide service pairs anglers with experienced local guides who know the intricacies of Yellowstone-area waters intimately.